Stickers - A Brief History
Stickers have been around for a long time, since 1935 to be exact, back when R. Stanton Avery invented the first self adhesive label. We’ve come a long way since then, and a lot has changed. But plenty hasn’t. Sure, we’ve adopted some new techniques and the materials are now far superior, but the purpose of the sticker remains the same. Do things, tell people.
From street artists infusing an otherwise drab alleyway with a lively paste-up, bands trying to spread the word of their new album, or even high tech computer companies passing out some swag at a convention. Over the years stickers have been used by everyone. Why wouldn’t they be? They have one job, and without a doubt, they get it done. Whether it’s an advertisement for a product, a questionable illustration or a political statement, stickers get the word out.
They aren’t mainstream, so they aren’t targeted at a mainstream audience. They aren’t moderated by ratings boards, or the TV network. They’re raw. The way art should be. Stickers can be slapped anywhere, often interacting with their environments; sometimes in provocative or potentially offensive ways. Sticker art is there for those who want to see it. For those with a keen sense of curiosity.
Often brands use stickers as an opportunity to own a piece of real estate somewhere they normally couldn’t. A sticker on someone’s car becomes a miniature billboard, driving around town. The Throwback Lab believes in stickers as art. Not as advertisements. That’s why you won’t find a logo or word-mark anywhere on our stickers. Sure, this might make it more difficult for people to find us, but mass sticker distribution isn’t why we’re here.
We see stickers as an opportunity to add a bit of creativity to any space or object. Whether it’s your laptop or tumbler (yes, our stickers are dishwasher safe) there are plenty of different slaps to choose from.